A Guide on How to Use XPath and Text Analysis to Pitch&nbspContent

A Guide on How to Use XPath and Text Analysis to Pitch&nbspContent

One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.


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5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17

5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17

Facebook introduced a sweeping change to its self-serve ad buying tools this week: a merger of Power Editor and Ads Manager. Plus, deeper integration of Instagram ads inside Ads Manager, [...]


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Don’t miss MarTech Europe next week. Hope to see you there!

Don’t miss MarTech Europe next week. Hope to see you there!

I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us...


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Facebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017

Facebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017

Facebook has offered to pay ‘hundreds of millions‘ of dollars to record labels and music publishers which will allow Facebook users to includes songs in videos they upload. This is [...]


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Facebook Groups for Pages, Facebook Privacy Settings & More: The Social Scoop 9/20/17

Facebook Groups for Pages, Facebook Privacy Settings & More: The Social Scoop 9/20/17

This week, SocialMediaToday.com reports 5 New Facebook Updates and Tests Spotted This Week. Number two on the list is a new ‘Events’ icon on the mobile app navigation. This is a [...]


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Fabulous Facebook Marketing Ideas, Borrowing Images Online & More: The Social Scoop 10/5/17

Fabulous Facebook Marketing Ideas, Borrowing Images Online & More: The Social Scoop 10/5/17

Are you ready to create 6-15 seconds video ads? Facebook continues to ramp up the video ad break offerings with the new Watch digital streaming television platform taking root (US only for now), [...]


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Creating Short, Snackable Videos for Instagram and Beyond

Creating Short, Snackable Videos for Instagram and Beyond

Share your feedback, read the show notes, and get the links mentioned in this episode below.


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13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers

13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers

In this article, you’ll . discover 13 places where creators and marketers can find quality stock imagery and media files


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Facebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know

Facebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know

Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the [...]


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Snap reportedly acquires Metamarkets for under $100 m to measure campaign performances

Snap reportedly acquires Metamarkets for under $100 m to measure campaign performances

Snap reportedly acquires Metamarkets for under $100 m to measure campaign performances


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